Gift Card

Gift Card, or better known in Serbia as a “voucher”, in recent years is getting more popular form of payment for items and services in stores and shopping malls all over the world.

Based on First Data, a leading global credit card transaction processing company, survey, 62% of US customers bought gift cards in 2007, with the trend growth of 1% per year. It is anticipated that in 2012 67% of US customers will buy gift cards.

 

Customer loyalty graph

Gift card customers’ loyalty is extraordinary and 94% of such customers will buy same or more gift cards in 2012.